Write the brief in this order: viewer question, first frame, action, proof, end frame, constraints. State that the frame is vertical and identify any text that needs human verification. If the video depends on a product detail, attach clear references. If the point is a process, give one step per beat. Keep the first draft short enough to review without losing its message; the final length should be chosen for the actual channel plan, not assumed from a generic template.
Before exporting, check these frame areas against the current in-app crop and interface controls:
| Frame area | Content | Export check |
|---|
| Upper area | Approved 'Where does this cable go?' hook | Keep the words away from profile and navigation overlays shown in the current app preview. |
| Middle area | The real cable-routing action and product | Show the supplied cable channel without cropping its opening or inventing a part. |
| Lower area | Optional approved caption or CTA | Keep text above live caption and action controls; verify legibility on a phone. |
For an A/B draft, change only the hook line. Keep the same product footage, framing, approved claim and CTA, then compare both exports in the platform preview.
