An AI-generated video. Use it as your starting point — Pexo shapes the visuals and story around what you describe.
Create a 35-second vertical Mother’s Day promotional video for a vacuum cleaner.
Use the attached reference video only as the visual and editing reference. Match its bold, playful, editorial collage language consistently throughout the entire video. Do not copy its logo, wording, characters, or cultural content.
FORMAT
- Vertical 9:16
- 1080 × 1920
- 30 fps
- Total duration: 35 seconds
- Fast-paced social media commercial
- Every shot must feel like part of the same visual system
CORE CREATIVE IDEA
This Mother’s Day, do not give Mom another chore. Give her time back.
The vacuum cleaner must be positioned as a household tool that everyone uses, not as a device that creates more work for mothers. The tone should be playful, clever, warm, and respectful—not sentimental, preachy, or stereotypical.
STRICT VISUAL STYLE
Use a flat, handmade editorial collage aesthetic:
- One adult presenter filmed straight-on and isolated from the background
- Presenter appears as a clean photographic cutout
- Add a thick, slightly irregular warm-white outline around every person, product, and physical prop
- Add a small dark burgundy offset shadow behind each cutout
- Use exaggerated facial expressions, clear hand gestures, and playful body language
- Keep the presenter centered or in the lower half of the frame
- Place large typography in the upper half
- Use flat layers with minimal depth
- Use jump cuts, pop-ins, sliding cutouts, freeze frames, and sticker-like graphic elements
- Keep the camera locked and front-facing
- Do not use realistic room backgrounds
- Household demonstrations should also appear as photographic cutouts placed over the same graphic background
- Maintain the same presenter, hairstyle, wardrobe, outline treatment, lighting, and proportions throughout the video
PRESENTER STYLING
The presenter wears a casual cream-and-burgundy striped T-shirt with simple neutral trousers. Use bright, even, high-key lighting suitable for clean background removal. The performance should feel friendly, expressive, slightly comedic, and natural.
LOCKED COLOR PALETTE
Use only these colors, except for the vacuum cleaner’s authentic product colors:
- Deep raspberry red: #B5162E
- Warm coral red: #D73446
- Mustard yellow: #F2C94C
- Warm cream: #F6EDCF
- Soft blush: #F1A6AF
- Near black: #171313
- Warm white: #FFF8EE
The main background must remain deep raspberry red throughout most of the video. Add a subtle, low-contrast repeating semicircle or paper-print pattern. Do not change to unrelated background colors between scenes.
TYPOGRAPHY
Use bold, chunky, slightly irregular rounded display typography.
- No thin fonts
- No serif fonts
- No handwritten script fonts
- No elegant luxury typography
- Keep each main text card between two and six words
- Use warm white for the main text
- Highlight one important phrase using a mustard-yellow rectangular block
- Add a small dark offset shadow to the type
- Typography should enter with fast scale pops, short vertical slides, or hard cuts
- Keep all text inside an 80-pixel safe margin
- Reproduce the required text exactly
- Do not add extra text, random captions, or misspelled words
PRODUCT ACCURACY
Use the supplied vacuum cleaner image or product model as the only source of truth.
Preserve its exact:
- Shape
- Color
- Materials
- Proportions
- Buttons
- Attachments
- Branding
- Logo placement
Do not redesign the product. Do not invent accessories, displays, functions, performance statistics, or technical claims. Keep the product visually consistent in every scene. When the product appears as a cutout, give it the same warm-white outline and burgundy offset shadow as the presenter.
SHOT-BY-SHOT STORYBOARD
SCENE 1 — 0:00–0:04
Deep raspberry patterned background.
The presenter quickly pops up from the bottom of the frame, looks directly at the camera, and points upward with both hands.
Large text appears in two quick beats:
“MOTHER’S DAY”
then:
“DON’T DO THIS”
Place “DON’T DO THIS” inside a mustard-yellow block.
Use a punchy scale-pop animation and a short percussive sound effect.
SCENE 2 — 0:04–0:09
Hard jump cut.
The presenter proudly holds a bouquet of flowers. A photographic flower cutout appears oversized beside the presenter.
Text:
“DON’T JUST”
then, much larger:
“BUY FLOWERS”
The presenter looks at the flowers, then points toward a small pile of household dust and crumbs still sitting beside them.
The flowers shrink slightly while the mess remains.
Keep the action playful, not cynical or anti-flower.
SCENE 3 — 0:09–0:14
The vacuum cleaner slides rapidly into the frame from the right as a large product cutout.
The presenter reacts with surprise, turns toward it, and presents it with both hands.
Text appears above the product:
“LESS HOUSEWORK”
then:
“MORE TIME”
Highlight “MORE TIME” in mustard yellow.
Give the product a clear hero moment. Keep the product unobstructed and large enough to recognize immediately.
SCENE 4 — 0:14–0:20
Create three very fast collage-style cleaning demonstrations against the same red patterned background:
1. Everyday crumbs being collected
2. Loose hair or pet hair being collected
3. Dust near the edge of a floor being cleaned
Show only actions that the actual supplied product can perform.
Use graphic arrows and small illustrated dust icons to guide the eye. Each demonstration should last approximately two seconds.
Text appears one phrase at a time:
“DUST”
“CRUMBS”
“HAIR”
Do not add numerical performance claims.
SCENE 5 — 0:20–0:25
Freeze frame.
Show a mother receiving the vacuum cleaner while everyone else walks away. Immediately place a large red or near-black X over the situation.
The presenter quickly enters from the side and shakes their head.
Text:
“WAIT—”
then:
“NOT HER NEW JOB”
Highlight “NOT” using mustard yellow.
The joke must clearly criticize unequal household responsibility. It must never suggest that cleaning is naturally the mother’s role.
SCENE 6 — 0:25–0:31
Remove the X with a fast wipe.
Show another family member actively using the vacuum cleaner while the mother relaxes with coffee, reads a book, or enjoys quiet personal time.
Keep everyone as photographic cutouts over the same raspberry-red graphic background.
The presenter gives an approving nod.
Text:
“SHARE THE CLEANING”
then:
“GIVE HER TIME”
Use warm cream graphic shapes behind the people, with a few mustard-yellow arrows or celebratory lines.
The emotional tone should feel light, satisfying, and empowering.
SCENE 7 — 0:31–0:35
Show a clean product hero composition.
Place the vacuum cleaner large in the center with the presenter and family members arranged around it as smaller cutouts.
Main text:
“GIVE HER”
then, much larger:
“TIME BACK”
Highlight “TIME BACK” in mustard yellow.
End with the supplied brand logo and product name. If no official logo is supplied, do not invent one.
Final line:
“HAPPY MOTHER’S DAY”
Hold the final composition long enough to read clearly.
VOICEOVER
Use a warm, energetic, conversational adult voice. The delivery should be playful and confident, with short pauses for the visual jokes. Do not use an overly emotional commercial voice.
Exact voiceover:
“This Mother’s Day, don’t just bring flowers.
Give her something she can actually feel: less housework and more time for herself.
Let the vacuum take care of everyday dust, crumbs, and hair.
But wait—don’t make it her new job.
Make it the tool everyone uses.
Because the best Mother’s Day gift isn’t more work.
It’s time back.”
AUDIO DIRECTION
- Upbeat, playful percussion-driven music
- Approximately 110–120 BPM
- Light, modern, and rhythmic
- Short pop sound when text appears
- Quick whoosh when the product slides into frame
- Record-stop or impact sound before “NOT HER NEW JOB”
- Small celebratory sound for the final product reveal
- Keep the voiceover clear and louder than the music
EDITING AND MOTION RULES
- Cut or introduce a new visual element every 1–2 seconds
- Use hard cuts and energetic collage transitions
- Use quick 2D translation, rotation, and scale animations
- Slight scale overshoot is allowed when text or props enter
- Keep animation intentionally simple and graphic
- No shot should remain visually static for more than two seconds
- Do not use smooth cinematic camera movement
- Do not use realistic depth of field
- Do not use complex 3D transitions
- Do not use slow motion
- Do not morph the presenter or product
- Do not change the visual style between scenes
NEGATIVE PROMPT
No cinematic lifestyle commercial.
No photorealistic home interior.
No luxury advertising style.
No glossy 3D product animation.
No blue, purple, green, or neon color palette.
No gradients.
No lens flare.
No bokeh.
No dramatic sunlight.
No handheld camera.
No camera orbit.
No slow zoom.
No shallow depth of field.
No watercolor illustration.
No anime style.
No minimalist beige aesthetic.
No corporate technology interface.
No floating holograms.
No random decorative elements.
No visual clutter.
No extra characters.
No inconsistent presenter.
No wardrobe changes.
No product deformation.
No invented product features.
No fabricated statistics.
No fake certifications.
No fake brand logo.
No spelling errors.
No additional on-screen copy.
No portrayal of cleaning as solely the mother’s responsibility.
No sentimental family montage.
No style drift. 整个视频风格参考这种风格
