Vibe creating is Pexo's name for a simple idea: you describe a video the way you would describe it to a friend, and a finished video comes back. No timeline, no prompt syntax, no editing skills. This guide walks through the full workflow in five steps, from typing your first brief to exporting a ready-to-post video, using Pexo as the AI video partner throughout.
If you have heard of vibe coding, the concept transfers directly. Vibe coders tell an AI agent what the software should do and shape the result through conversation. Vibe creating applies the same loop to video: say it, see it, shape it, ship it.
What Vibe Creating Actually Means
Traditional AI video generation asks you to engineer a perfect text prompt, hit generate, and hope. Vibe creating replaces that with a working conversation. You bring an idea in whatever state it is in, half-baked is fine, and Pexo responds like a creative partner: it asks the right clarifying questions, proposes a plan, shows previews before committing to a full render, and revises when you say things like "make it warmer" or "swap the ending."
Three properties define the workflow:
- Natural language in, finished video out. The input is plain conversation, optionally plus an image, a product URL, or audio. The output is a complete video with pacing, transitions, and soundtrack, not a raw 5-second clip.
- Previews before production. Pexo shows its plan and quick previews so you can redirect early instead of waiting for a final render to discover it missed the point.
- Non-linear revision. You can reroll one scene, change the ending, or adjust the mood at any point without starting over.
What You Need Before You Start
- A Pexo account. Sign up at pexo.ai; a free tier is available for testing the workflow.
- A rough idea. One or two sentences is enough. "A 20-second ad for my ceramic mug brand, cozy morning vibes" is a complete starting brief.
- Optional source material. A product photo, a logo, a URL to your product page, or a voiceover file. If your photos are low-resolution, running them through an upscaler like Remini first gives the generated scenes noticeably cleaner detail.
- A target platform in mind. Knowing whether this is for TikTok, YouTube, or a landing page decides the aspect ratio later, so it helps to mention it in the first message.
You do not need existing footage. Pexo generates video from ideas and non-video assets; it is not a tool for cutting up videos you already have.
Step by Step: Vibe Creating in Pexo
Step 1: Describe the idea in chat
Open Pexo on the web and you land in a conversation, not a dashboard of templates.

Type your idea the way you would text a colleague. A concrete example brief:
"I need a 30-second vertical ad for a handmade ceramic mug. Warm, slow morning feel, steam rising, soft light. End on the logo. For Instagram Reels."
Notice what this brief does and does not contain. It names the subject, the mood, the length, one key visual, and the platform. It does not specify camera lenses, model names, or shot lists. That is deliberate: vibe creating means you state intent and let your partner handle production decisions. If you leave gaps, Pexo asks. A vague brief like "make something for my coffee brand" will get follow-up questions about audience and tone rather than a random guess.

Step 2: Review the drafted scenes and script
Within the same conversation, Pexo comes back with a plan: a scene-by-scene breakdown, suggested on-screen text or voiceover lines, and the overall structure. For the mug brief above, a typical response looks like:
- Scene 1 (0-5s): Close-up of the mug on a wooden table, steam curling up, golden window light.
- Scene 2 (5-15s): Hands wrapping around the mug, slow push-in, text overlay "Made for slow mornings."
- Scene 3 (15-25s): Wider lifestyle shot, mug beside an open book.
- Scene 4 (25-30s): Logo reveal on a cream background with a soft tagline.
This is the "it shows its work" part of the workflow. Read the plan as an editorial document. If scene 3 feels off, say so now, before anything renders. You can approve the whole plan with a single "looks good, go ahead" or negotiate individual scenes.
Step 3: Watch the preview
Pexo produces a quick preview before the full production pass. This is where vibe creating pays off compared with fire-and-forget generators: you see moving footage early enough that changing direction costs a sentence, not a re-render of everything.

Watch the preview with three questions in mind: Is the pacing right? Does the mood match what was in your head? Does the story land in the final seconds? Take notes in plain language; you will use them in the next step exactly as written.
Step 4: Refine by talking
Revision in Pexo is conversational. There is no timeline to scrub and no parameter panel to decode. Real revision messages that work:
- "Make the whole thing warmer, more golden hour."
- "Scene 2 is too slow, tighten it by a couple of seconds."
- "Swap the ending. Instead of the logo on a plain background, show the mug being handed to someone."
- "The music feels too corporate. Something acoustic and gentle."
Each note gets applied to the relevant scene without disturbing the parts you already liked. This also covers audio: soundtrack and voiceover are part of the same conversation, so "give it a lo-fi backing track" is a valid revision, not a separate workflow.

Expect two or three refinement rounds for a typical short video. The loop is fast because you are only ever changing what you name, and you can jump around: reroll scene 1, then go back and change the ending, then adjust the music. Nothing forces a fixed order.
Step 5: Export for your platform
When the video matches the idea in your head, tell Pexo where it is going and it delivers the right format:
- 9:16 vertical for TikTok, Instagram Reels, and YouTube Shorts.
- 16:9 horizontal for YouTube, landing pages, and presentations.
If you said "for Instagram Reels" back in step 1, the whole project was already framed vertically, which is why declaring the platform early matters. Need both? Ask for both; you do not rebuild the video to change the frame.

Download the file and post it directly, or drop it into a scheduler like Buffer if you batch your social content.
Where You Can Vibe Create
One underrated part of the workflow is that the conversation does not have to happen on pexo.ai. Pexo runs in several places:
- Web app at pexo.ai, the full experience described above.
- Slack, Lark, and WhatsApp, where Pexo joins as a participant. You can request a video in the middle of a team thread and get the result back in the same channel.
- Claude, via the Pexo skill, so agent-first users can fold video creation into a coding or writing session without switching tabs.
The workflow is identical everywhere because the interface is just conversation. Where you type it is up to you.
Common Mistakes
- Over-specifying the first brief. Writing 400 words of shot-by-shot instructions defeats the point and often produces worse results than a clear 3-sentence brief plus follow-up conversation. State intent, then react to the plan.
- Skipping the plan review. Approving scenes you did not read means catching structural problems at the preview stage, where fixing them takes an extra round. Thirty seconds of reading saves a revision cycle.
- Vague revision notes. "It's not quite right" gives your partner nothing to work with. "Scene 2 feels rushed and the colors are too cold" gets fixed in one pass. Name the scene and name the problem.
- Forgetting the platform until export. A video composed for 16:9 and then cropped to 9:16 loses framing. Mention the destination in your first message.
- Treating it like a slot machine. If a result misses, do not delete everything and re-describe from scratch. The conversation has memory; build on what worked and revise what did not.
Pro Tips
- Reference moods, not specs. "Like a cozy coffee shop ad, slightly dreamy" steers the output better than technical camera language.
- Feed it real assets. A product photo or brand logo grounds the video in your actual product instead of a generic look-alike. Within one conversation, uploaded assets stay available, so you never re-upload for revisions.
- Ask for options. "Give me two different endings" is a legitimate request, and comparing variants is often faster than iterating on one.
- Reuse the conversation for a series. Once one video is dialed in, "now make a version for our tea line in the same style" inherits the established look.
- Check platform specs downstream. Instagram Reels caps at 90 seconds and prefers under 30 for reach; keep briefs for Reels short by design.
What Else Can You Use
Vibe creating is Pexo's territory, but adjacent workflows have their own tools:
- Runway: a professional generation suite with fine-grained controls over motion and camera. Suited to filmmakers who want parameter-level control rather than a conversational flow.
- InVideo: template-driven video assembly. A fit if you prefer picking a layout and swapping in your text and clips manually.
- CapCut (manual editing): if you already have footage and want hands-on timeline editing, a traditional editor is the right job for that task; generating from scratch is not what it is for, and cutting existing video is not what Pexo is for.
Conclusion
Vibe creating compresses video production into five conversational moves: describe the idea, review the drafted scenes, watch the preview, refine by talking, and export in the right format. The skill it requires is one you already have, which is describing what you want and reacting to what you see. If you have an idea sitting in your notes app, open Pexo, type it exactly as it is written, and see what your AI video partner sends back.







