Create a How It Works Video that makes it click
Describe how your product works, and Pexo turns it into a clear, step-by-step explainer that walks viewers from problem to payoff. It writes the script, narrates it, adds captions, and edits the whole thing, so people finally get what you do in under a minute.
Everything you need to explain how it works
Turn a prompt or a photo into a finished how it works video
Start from a single line of text or a product photo. Pexo writes the script, generates every shot, and stitches them into one continuous, edited video. You can mix text to video, image to video, and script to video inside the same project, and stay in plain language the whole way. No timelines, no keyframes, no editor to open.
One narration, many languages
Pexo adds narration to your how it works video with natural AI voices, and can clone a specific voice so the delivery stays on brand. Need it in other markets? It dubs the same video into multiple languages with the timing preserved, so one cut reaches every audience without a re-record.
Walk them through it, step by step
Pexo breaks your product into clear steps, opens with the problem, and shows how each part solves it, so the logic is easy to follow. It narrates in plain language, keeps the pacing patient but tight, and lays in captions so nothing gets lost. You go from a confusing feature list to a video people actually understand.
A publishable cut, not a pile of assets
Pexo runs the whole pipeline so you get a video, not homework. It writes the script, plans the shots, adds transitions, generates an original score, lays in subtitles, and can even clone a voice for narration. Everything renders together into one finished how it works video you can publish straight away. No exporting clips into another editor, no lining audio up by hand.
One how it works video, every aspect ratio
Pexo delivers your how it works video natively in 16:9 for YouTube, 9:16 for TikTok and Reels, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each aspect ratio is generated fresh for that screen, with the composition framed for it rather than cropped down from one master. Ask for several formats at once and post the right version to every channel. It looks intentional everywhere it lands.
Teams are explaining their products with Pexo
Prospects kept saying they did not get it. Pexo turned our flow into a clear step-by-step explainer and our demo signups went up.
I described the steps and Pexo scripted, narrated, and captioned the whole thing. It saved the design team a full week of work.
We drop the explainer right into onboarding now. Support tickets about the basics dropped noticeably.
How it works video questions
How do I make a how it works video?+
Describe how your product works and Pexo writes the script, builds the steps, narrates it, adds captions, and edits a finished explainer. Start from text to video or bring your own screens in with image to video.
What should a how it works video include?+
Open with the problem, break the product into a few clear steps, show how each one helps, and end on a call to action. Keep it under a minute and use plain language.
Can I add narration and captions?+
Yes. Pexo adds natural AI narration from your script and burns in captions automatically, and it can clone a voice or dub into other languages to match your audience.
Can I use my own screens?+
Yes. Bring in screenshots or screen recordings and Pexo animates them into clear steps, keeping the interface crisp instead of swapping in generic visuals.
Where can I use it?+
Use it on your homepage, in onboarding, in support docs, and on social. Pexo exports 16:9, 9:16, and 1:1 so it fits every placement.
Make how it works finally click
Turn your steps into a clear explainer and drop it everywhere people get stuck.