Pexo

Create a How It Works Video that makes it click

Describe how your product works, and Pexo turns it into a clear, step-by-step explainer that walks viewers from problem to payoff. It writes the script, narrates it, adds captions, and edits the whole thing, so people finally get what you do in under a minute.

Loved by 10,000+ creators
+ Show how it works
How it works video created with Pexo AI explaining a product step by step
What Pexo Does

Everything you need to explain how it works

Text & image to video

Turn a prompt or a photo into a finished how it works video

Start from a single line of text or a product photo. Pexo writes the script, generates every shot, and stitches them into one continuous, edited video. You can mix text to video, image to video, and script to video inside the same project, and stay in plain language the whole way. No timelines, no keyframes, no editor to open.

Text to videoImage to videoScript to video
Creating a how it works video from a text prompt and a photo in the Pexo editor
Pexo explaining a product step by step in a how it works video
Built to explain

Walk them through it, step by step

Pexo breaks your product into clear steps, opens with the problem, and shows how each part solves it, so the logic is easy to follow. It narrates in plain language, keeps the pacing patient but tight, and lays in captions so nothing gets lost. You go from a confusing feature list to a video people actually understand.

Step by stepPlain languageProblem to payoff
Show, do not tell

Steps and screens, made watchable

Pexo turns your how it works video into a clear walkthrough that shows the work, highlighting the right control on screen and numbering each step so viewers follow without pausing. Instead of a wall of narration, they see where to click and what happens. It teaches by showing.

Step markersOn-screen highlightsClear
A how-it-works video highlighting a step on screen
A how-it-works video answering a common objection
Answer the objection

Handle the question that stalls them

Pexo builds your how it works video to answer the one thing that makes people hesitate, in plain language, right where the doubt shows up. It turns a feature tour into a reason to say yes. Viewers leave with the objection already handled.

Objection handledPlain languageTrust
Platform-ready

One how it works video, every aspect ratio

Pexo delivers your how it works video natively in 16:9 for YouTube, 9:16 for TikTok and Reels, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each aspect ratio is generated fresh for that screen, with the composition framed for it rather than cropped down from one master. Ask for several formats at once and post the right version to every channel. It looks intentional everywhere it lands.

16:99:161:1Up to 4K
A how it works video exported in 16:9, 9:16, and 1:1 formats up to 4K
Loved by creators

Teams are explaining their products with Pexo

Prospects kept saying they did not get it. Pexo turned our flow into a clear step-by-step explainer and our demo signups went up.

Paul Henderson, SaaS marketer
Paul Henderson
SaaS marketer

I described the steps and Pexo scripted, narrated, and captioned the whole thing. It saved the design team a full week of work.

Sofia Marchetti, Product manager
Sofia Marchetti
Product manager

We drop the explainer right into onboarding now. Support tickets about the basics dropped noticeably.

Kenji Tanaka, Onboarding lead
Kenji Tanaka
Onboarding lead
Explainer formats

More ways to explain and teach

Related explainer and tutorial video formats built the same way.

How it works video questions

How do I make a how it works video?+

Describe how your product works and Pexo writes the script, builds the steps, narrates it, adds captions, and edits a finished explainer. Start from text to video or bring your own screens in with image to video.

What should a how it works video include?+

Open with the problem, break the product into a few clear steps, show how each one helps, and end on a call to action. Keep it under a minute and use plain language.

Can I add narration and captions?+

Yes. Pexo adds natural AI narration from your script and burns in captions automatically, and it can clone a voice or dub into other languages to match your audience.

Can I use my own screens?+

Yes. Bring in screenshots or screen recordings and Pexo animates them into clear steps, keeping the interface crisp instead of swapping in generic visuals.

Where can I use it?+

Use it on your homepage, in onboarding, in support docs, and on social. Pexo exports 16:9, 9:16, and 1:1 so it fits every placement.

Make how it works finally click

Turn your steps into a clear explainer and drop it everywhere people get stuck.

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