Pexo

Create a Software Launch Video that explains what changed

Describe your software or drop in a few screens, and Pexo reveals what is new and explains why it matters in one clear, narrated cut. It writes the script, demos the feature, adds voiceover and subtitles, and edits the whole thing, so a release note becomes a video.

Loved by 10,000+ creators
+ Ship the update
Software launch video created with Pexo AI showing a product demo
What Pexo Does

Everything you need to launch software on video

Text & image to video

Turn a prompt or a photo into a finished software launch video

Start from a single line of text or a product photo. Pexo writes the script, generates every shot, and stitches them into one continuous, edited video. You can mix text to video, image to video, and script to video inside the same project, and stay in plain language the whole way. No timelines, no keyframes, no editor to open.

Text to videoImage to videoScript to video
Creating a software launch video from a text prompt and a photo in the Pexo editor
Pexo demoing and narrating a feature in a software launch video
Reveal it and explain it

Show the software and say why it matters

Pexo does more than show a screen, it explains the change. It demos the new feature, narrates what it does and why it matters, and keeps the interface consistent across every shot so the product reads as one polished build. You go from a dense changelog to a clear video anyone on your list can follow.

DemoFeature updateNarrated
Build the hype

Turn heads before you ship

Pexo warms up the audience before your software launch video even drops, cutting teasers and countdown moments that build anticipation instead of dumping the news cold. It scripts the build-up so people are already watching when you go live. You launch to a crowd that cares, not an empty room.

Teaser cutsCountdownAnticipation
A software launch video building anticipation with a countdown teaser
A software launch video ending on a clear signup call to action
Land the launch

Turn the launch into signups

Pexo builds your software launch video to end on one clear action, a signup, a demo, or a purchase, with a closing frame and prompt matched to the offer. The whole cut drives toward the moment you want people to act. Launch-day traffic turns into conversions instead of just views.

One actionSignupsBuilt to convert
Platform-ready

One software launch video, every aspect ratio

Pexo delivers your software launch video natively in 16:9 for YouTube, 9:16 for TikTok and Reels, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each aspect ratio is generated fresh for that screen, with the composition framed for it rather than cropped down from one master. Ask for several formats at once and post the right version to every channel. It looks intentional everywhere it lands.

16:99:161:1Up to 4K
A software launch video exported in 16:9, 9:16, and 1:1 formats up to 4K
Loved by creators

Software teams are launching with Pexo

Our release notes never got read. Pexo turned the last one into a narrated demo video and feature adoption actually moved.

Victor Reynolds, SaaS founder
Victor Reynolds
SaaS founder

I described the feature and Pexo scripted, demoed, and subtitled the whole thing. What used to take the design team a week took me an afternoon.

Hazel Brennan, Product manager
Hazel Brennan
Product manager

We ship updates every sprint and needed video to keep up. Pexo gives each release a clean explainer without pulling anyone off the roadmap.

Arjun Nair, Engineering lead
Arjun Nair
Engineering lead
Launch formats

More ways to launch with Pexo

Related launch, teaser and promo video formats built from a single prompt.

Software launch video questions

How do I make a software launch video?+

Describe the product or feature and add a few screens, and Pexo writes the script, demos the change, narrates it, adds subtitles, and edits a finished video. Start from text to video or bring your screens in with image to video.

What should a software launch video cover?+

Show what changed, explain why it matters, and demo how to use it. The goal is a clear overview a customer can follow in under a minute, not a full manual.

Can it stay consistent with our interface?+

Yes. Pexo keeps the interface looking the same across every shot, so the product reads as one polished build instead of slightly different mockups frame to frame.

Can I add narration and subtitles?+

Yes. Pexo adds natural AI narration from your script, can clone a voice to stay on brand, and lays in subtitles automatically, and it can dub the video into other languages.

What formats can I publish?+

Use a 16:9 cut for YouTube, your changelog, and in-app, a 9:16 vertical for social, and a 1:1 square for feeds. Pexo frames each ratio natively up to 4K.

Launch your software with a video people watch

Turn your next release into a clear, narrated launch video and ship it everywhere.