Pexo

Make a Software Launch Video That Gets Your Update Adopted

Describe your release or drop in a few screens, pick a style, and the AI software launch video generator returns a narrated, subtitled, launch-ready cut in minutes.

Loved by 10,000+ creators
+ Slow push in on the new dashboard
Software launch video created with Pexo AI showing a product demo
What Pexo Does

Everything an AI software launch video needs in one pass

Text & image to video

A software launch video maker that starts from a prompt or a screenshot

Type one line about the release or drop in a screenshot of the new build. Pexo writes the script, generates every shot with Seedance 2.5 or Kling AI 3.0, and stitches them into one continuous, edited cut. Mix text to video, image to video, and script to video inside one project. No timelines, no keyframes, no editor to open.

Text to videoImage to videoScript to video
Creating a software launch video from a text prompt and a photo in the Pexo editor
Pexo demoing and narrating a feature in a software launch video
Reveal it and explain it

Demo the feature and say why it matters

Pexo does more than show a screen, it explains the change. Hand it a release brief with script to video and it demos the new feature, narrates what it does and why it matters, and holds the interface consistent across every shot. A dense changelog turns into a software product launch video anyone on your list can follow.

DemoFeature updateNarrated
Build the hype

Warm up the audience before the update ships

Pexo cuts teasers and countdown moments that build anticipation instead of dumping the news cold. It scripts the build-up, sets the countdown beats, and keeps the same look across the launch trailer and the main software launch video. You go live to a crowd that is already watching, not an empty room.

Teaser cutsCountdownAnticipation
A software launch video building anticipation with a countdown teaser
A software launch video ending on a clear signup call to action
Land the launch

A software launch video generator built to convert

Every cut ends on one clear action, a signup, a demo, or a purchase, with a closing frame and prompt matched to the offer. Pexo writes the call to action into the script instead of bolting it on at the end, so the whole video drives toward the moment you want people to act. Launch-day traffic turns into signups instead of just views.

One actionSignupsBuilt to convert
Platform-ready

One software launch video, every aspect ratio

Pexo delivers your software launch video natively in 16:9 for YouTube and your changelog, 9:16 for TikTok and Reels, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each ratio is generated fresh for that screen, framed for it rather than cropped down from one master. Ask for several formats at once and post the right version to every channel.

16:99:161:1Up to 4K
A software launch video exported in 16:9, 9:16, and 1:1 formats up to 4K
Loved by creators

Software teams are launching with Pexo

Our release notes never got read. Pexo turned the last one into a 47 second narrated demo and feature adoption finally moved.

Victor Reynolds, SaaS founder
Victor Reynolds
SaaS founder

I described the feature in three sentences and Pexo scripted, demoed, and subtitled the whole thing. What used to take the design team a week took me an afternoon.

Hazel Brennan, Product manager
Hazel Brennan
Product manager

We ship every second Tuesday and needed video to keep up. Pexo gives each release a clean explainer without pulling anyone off the roadmap.

Arjun Nair, Engineering lead
Arjun Nair
Engineering lead
Launch formats

More ways to launch with Pexo

Related launch, teaser and promo video formats built from a single prompt.

Software launch video questions

What is a software launch video? +

A software launch video is a short narrated video that shows what changed in a release, demos the new feature on screen, and explains why it matters to the people using it. Most run 30 to 60 seconds. Pexo generates 5 to 120 second cuts in 16:9, 9:16, or 1:1 up to 4K.

How long should a software launch video be? +

Thirty to sixty seconds for a feature update, and up to two minutes when the release changes a workflow. Pexo renders anywhere from 5 to 120 seconds, so one brief can give you a 45 second cut for the changelog and a 15 second vertical teaser for social.

Can it stay consistent with our interface and brand? +

Yes. Hyperframe locks the interface, product, and brand look across every shot, so the build reads as one polished product instead of slightly different mockups frame to frame. The same palette, typography, and UI hold across a 16:9 cut, a 9:16 teaser, and a 1:1 square up to 4K.

What is the best AI tool for a software launch video? +

Pexo. It routes each shot to the strongest current model, Seedance 2.5, Kling AI 3.0, MiniMax H3, or Happy Horse 1.0, then scripts, narrates, subtitles, and edits the cut in one pass. Output runs 5 to 120 seconds in 16:9, 9:16, or 1:1 up to 4K, with voice cloning and dubbing on the same take.

How is this different from a SaaS launch video or an app launch video? +

Scope. A software launch video covers one release or feature inside a product people already use. Reach for a SaaS launch video when you are introducing the whole platform, or an app launch video when the story ends at a mobile install. Same generator, different framing.

How do I write a good prompt for a software launch video? +

Use subject + action + camera movement + setting + style. Example: new analytics dashboard loading a live chart, slow push in, sunlit desk in a home office, clean product film with soft depth of field. Name the feature and the one thing it changes for the user, and Pexo builds the shot list from there.

Launch your software with a video people watch

Turn your next release into a narrated software launch video and ship it to every channel.

Pexo Recommend