Pexo

Make an App Launch Video that turns launch day into downloads

Describe your app or drop in a few screens, and this ai app launch video generator picks a model per shot, then scripts, narrates, scores and edits a store ready promo in minutes.

Loved by 10,000+ creators
+ Close up on the app in a sunlit cafe
App launch video created with Pexo showing a mobile app on a phone screen
What Pexo Does

Everything an app launch video maker should do for you

Text & image to video

The app launch video generator that starts from one line of text

Start from a single line of text or one screenshot. Pexo writes the script, generates every shot with Seedance 2.5 or Kling AI 3.0, and stitches them into one continuous, edited cut. Mix text to video, image to video and script to video inside the same project and stay in plain language the whole way. No timelines, no keyframes, no editor to open.

Text to videoImage to videoScript to video
Making an app launch video from a text prompt and an app screenshot in the Pexo editor
Pexo turning real app screens into an AI app launch video
Your app, in motion

Put your real screens into an AI app launch video

Upload your app screens and key flows and Pexo animates the real interface instead of dropping in a generic mockup. Hyperframe holds your icon, colors and layout steady from the first shot to the last, and every frame stays crisp enough for a store preview. Static screens become a promo that makes people want to install.

App screensWalkthroughStore-ready
Build the hype

Warm up the feed before your mobile app launch video drops

Pexo cuts the build up as well as the launch, so people are already watching when the app goes live. Ask the same project for a short teaser video or a countdown video and post them in the week before release. You launch to a crowd that cares, not an empty room.

Teaser cutsCountdownAnticipation
A mobile app launch video teaser building anticipation with a countdown
An app launch video ending on a clear install call to action
Land the launch

End every app launch video on one clear install action

Pexo builds the whole cut toward one action, an install, a signup or a preorder, with a closing frame and on screen prompt matched to that offer. Nothing competes with the ask in the last five seconds. Launch day traffic turns into installs instead of just views.

One actionSignupsBuilt to convert
Platform-ready

One app launch video, every aspect ratio

Pexo delivers your app launch video natively in 16:9 for YouTube and store previews, 9:16 for TikTok, Reels and Shorts, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each aspect ratio is generated fresh for that screen rather than cropped down from one master. Ask for all three at once and post the right cut to every channel.

16:99:161:1Up to 4K
An app launch video exported in 16:9, 9:16 and 1:1 formats up to 4K
Loved by creators

Indie teams are shipping app launch videos with Pexo

I had eleven screenshots and no idea how to cut a trailer. Pexo turned them into a promo with narration and music and installs climbed in the first week.

Jonah Mercer, Indie app developer
Jonah Mercer
Indie app developer

We ship a release every three weeks and video never kept up. Pexo gives each one a real promo in an afternoon, not a sprint.

Tara Donovan, Product lead
Tara Donovan
Product lead

No agency budget, so this mattered. Pexo scripted and edited a store ready cut in 9:16 and 16:9 that looked far above our stage.

Rohan Malhotra, Startup founder
Rohan Malhotra
Startup founder
Launch formats

More ways to launch with Pexo

Sibling launch, teaser and promo formats, all built from one prompt.

App launch video questions

What is an app launch video?+

An app launch video is a short promo that shows what a new app does and why it is worth installing. Most run 15 to 60 seconds, open on the problem, walk through one or two core screens, and close on an install prompt. Pexo builds one from your own screens in 16:9, 9:16 and 1:1 up to 4K.

Can I use my real app screens instead of mockups?+

Yes. Upload screenshots or a screen recording and Pexo animates the real interface with image to video rather than swapping in a generic mockup. Hyperframe keeps your icon, colors and layout consistent across every shot, and the same mobile app launch video can run anywhere from 5 to 120 seconds.

How long should an app launch video be?+

Between 15 and 30 seconds for social, up to 60 for a store preview. Shorter cuts hold attention, longer ones fit a full walkthrough. Pexo generates anywhere from 5 to 120 seconds and renders 16:9 for YouTube, 9:16 for TikTok, Reels and Shorts, and 1:1 for feeds, all up to 4K. Start from a script with text to video and trim from there.

What is the best AI tool for an app launch video?+

Pexo. It routes each shot through Seedance 2.5, Kling AI 3.0, MiniMax H3 and Happy Horse 1.0 and keeps whichever model fits the shot, then writes the script, adds voiceover and music, and edits the cut. One project returns 16:9, 9:16 and 1:1 up to 4K, so the same launch posts everywhere.

How is this different from an app promo video?+

Timing. An app launch video is built around a release date, so it leads with what is new and ends on an install prompt, while an app promo video runs all year and sells the app in general. For hardware or a multi product release, use a product launch video instead.

How do I write a good prompt for an app launch video?+

Use subject + action + camera movement + setting + style. Example: a runner opens the app on her phone, slow push in, sunlit kitchen at breakfast, clean product film look with soft shadows. Name the one screen you want on camera and the tone you want, then let the app launch video maker handle shot order, pacing and music.

Launch your app with a video people actually watch

Turn a few screens into a polished app launch video and post it everywhere on launch day.

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