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Video Ad Templates
A price drop can lead with the offer. A product people haven’t seen before may need a few seconds to prove what it does. Pick the opening that gives someone a reason to act.
8 templates
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--:--Read the last line of your ad first. If it says “Book a trial class,” look for space to show what happens in class and where to book. If it says “Sale ends Friday,” check that the price and deadline can sit together long enough to read. Compare UGC Review with Product in Use. A customer describing why they switched gives a testimonial a reason to lead with a face. If the claim is that a stain comes out in one wash, two clear views of the same shirt make a better starting point.
Preview the sequence muted with your offer in mind. Can the pictures do enough of the explaining? If the aim is to introduce the product and there’s no offer to act on yet, product promo video templates may be a better starting point.
Questions?
We're here to make it clear. Check out our FAQs, and if you still have questions, Pexo is always ready to help.
Which template works for a spoken customer story?
Look for room to show the speaker and a short caption together. If the story hinges on a visible result, the sequence should also leave time to show it.
Where should the offer appear?
If the offer is the reason to act, introduce it early and repeat the essential detail at the end. Keep any qualifying condition close to the claim.
Can the ad work without narration?
Watch it muted. A viewer should still be able to identify the offer, see the evidence for it and understand the next step.