Pexo

Create a Video Sales Letter that closes the sale

Describe your product or offer, and Pexo builds a video sales letter that hooks in the first seconds, names the problem, raises the stakes, and lands on your offer. It scripts the proven persuasion arc, narrates it, and burns in captions, so you can pitch at scale without a copywriter or a studio.

Loved by 10,000+ creators
+ Sell with words
Video sales letter created with Pexo AI playing on a laptop for a prospect
What Pexo Does

Everything you need to run a video sales letter

Text & image to video

Turn a prompt or a photo into a finished video sales letter

Start from a single line of text or a product photo. Pexo writes the script, generates every shot, and stitches them into one continuous, edited video. You can mix text to video, image to video, and script to video inside the same project, and stay in plain language the whole way. No timelines, no keyframes, no editor to open.

Text to videoImage to videoScript to video
Creating a video sales letter from a text prompt and a photo in the Pexo editor
A video sales letter following the hook, problem, agitation, solution, offer arc
A proven persuasion structure

Script the classic VSL arc

Pexo writes the video sales letter along the structure that actually moves people to buy: a hook that earns attention, a problem the viewer recognizes, agitation that raises the stakes, then the solution, the offer, and the close. It orders the argument the way seasoned direct-response writers do, so each beat sets up the next instead of wandering. You describe the offer and Pexo handles the persuasion logic, not just the visuals. The result is a letter built to sell, not a montage with narration.

Hook to offerPersuasion arcScripted
A voice that carries the pitch

Voiceover and captions do the selling

Pexo layers natural AI narration over the whole letter so the argument is spoken in a confident, human voice that keeps viewers listening. It also burns in clean captions, so the exact same pitch reads word for word when the sound is off, which is how most cold traffic watches. Nothing in the persuasion gets lost between the audio and the on-screen text. Your VSL lands whether someone is wearing headphones or scrolling in silence.

VoiceoverCaptionsSound-off ready
A video sales letter with voiceover and burned-in captions carrying the pitch
A video sales letter closing on a single clear offer and call to action
Close on the offer

Drive to one clear call to action

Every Pexo video sales letter builds toward a single action and ends there, with a closing frame that states the offer and the exact next step. The whole arc is scripted so the momentum you built through the problem and agitation cashes out at the CTA instead of fading. You choose the offer and the action, a purchase, a booking, a signup, and the letter is written to point at it the entire time. Viewers reach the end knowing precisely what to do.

One offerClear CTABuilt to convert
Platform-ready

One video sales letter, every aspect ratio

Pexo delivers your video sales letter natively in 16:9 for YouTube, 9:16 for TikTok and Reels, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each aspect ratio is generated fresh for that screen, with the composition framed for it rather than cropped down from one master. Ask for several formats at once and post the right version to every channel. It looks intentional everywhere it lands.

16:99:161:1Up to 4K
A video sales letter exported in 16:9, 9:16, and 1:1 formats up to 4K
Loved by creators

Marketers are closing with Pexo video sales letters

I handed Pexo my sales page and it turned the argument into a VSL that follows the exact arc I write by hand.

Warren Ashby, Direct-response copywriter
Warren Ashby
Direct-response copywriter

We swapped a text page for a VSL at the top of the funnel and watched opt-ins climb without touching the offer.

Felicity Doyle, Funnel strategist
Felicity Doyle
Funnel strategist

The captions and voiceover carry the pitch even on mute, so cold traffic actually sticks around to the CTA.

Grant Whitaker, DTC marketer
Grant Whitaker
DTC marketer
Selling formats

Sell with video across every channel

Related sales and product video formats you can spin up from the same prompt.

Sales Video
Testimonial Video
Explainer Video

Simplify complex ideas into clear, engaging visual stories

Product Explainer Video

Describe your product and get a professional explainer video

Promo Video
Product Ad
Social Media Video

Create scroll-stopping videos for any social platform, ready for Instagram, TikTok, YouTube, and Facebook.

YouTube Video

AI-generated YouTube videos for vlogs, tutorials, and reviews

Video sales letter questions

How do I make a video sales letter?+

Describe your product or paste your offer, and Pexo scripts the VSL arc, hook, problem, agitation, solution, offer, generates the visuals, adds voiceover and captions, and closes on your call to action. Start from text to video or bring your product in with image to video.

What makes a video sales letter convert?+

A hook that stops the scroll, a problem the viewer feels, real agitation, then a solution and one clear offer. VSLs that follow that order and end on a single call to action outperform a page of text.

Do I need a script or a copywriter?+

No. Pexo writes the persuasion arc for you from your offer, and you can edit any line. If you already have sales copy, paste it in and Pexo shapes it into the VSL structure.

Will it work with the sound off?+

Yes. Pexo burns in captions so the full argument reads on mute, and layers natural AI narration on top for anyone who has the sound on. The pitch lands either way.

What formats can I run it in?+

9:16 for social and Stories, 1:1 for feeds, and 16:9 for a landing page or YouTube, up to 4K. Pexo frames each ratio natively so the letter reads on every placement.

Run a video sales letter that closes

Turn your offer into a persuasive VSL and point it at your funnel.