Pexo

Make an App Promo Video that turns screens into installs

Describe your app or upload a few screens, pick a ratio, and Pexo generates an AI app promo video with voiceover, captions and one clear install CTA, store ready in minutes.

Loved by 10,000+ creators
+ Hands scroll the app home screen in morning light
App promo video created with Pexo AI playing on a phone
What Pexo Does

Everything you need in one app promo video generator

Text & image to video

Turn a prompt or a screenshot into an AI app promo video

Start from one line of text or a screenshot of your app. Pexo writes the script, generates every shot, and stitches them into one continuous, edited cut. Mix text to video, image to video, and script to video inside the same project and stay in plain language the whole way. Create promo video variants for each store listing without opening a timeline.

Text to videoImage to videoScript to video
Creating an app promo video from a text prompt and an app screenshot in the Pexo editor
An app promo video walking through the app's real screens and key flows
Show the product

Show what the app actually does

Pexo walks viewers through the real screens and the two or three flows that carry the value, so people see the app work before they ever hit download. It highlights the taps that matter, then paces each one to read clearly on a phone. A short promo video built this way beats a vague brand montage every time. Curiosity turns into an install because the proof is on screen.

Real screensKey flowsShows value
Every placement

Make a promo video for every store and feed

One project gives you every size a placement needs, from App Store and Play Store previews to an Instagram promo video for Reels and a vertical cut for TikTok. Pexo reframes natively for each ratio so screens, faces, and captions all sit right in the frame. You are not cropping a widescreen cut down to a vertical afterthought. The store version and the social version come out of the same source, on brand and on message.

App StorePlay StoreSocial
An app promo video sized for App Store, Play Store, and social feeds
An app promo video ending on a clear install and signup call to action
Drive the download

Drive installs and signups

Every cut ends on one clear action tied to getting the app, not a generic outro. Pexo scripts the close around the payoff you opened with, so viewers know exactly what to do the second the promo lands. Point it at an install, a signup, or a store listing and the whole video is built to move people there. The call to action is part of the story, not a card stuck on the end.

Install CTASignupsOne action
Platform-ready

One app promo video maker, every aspect ratio

Pexo delivers natively in 16:9 for a YouTube promo video, 9:16 for TikTok and Reels, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each aspect ratio is generated fresh for that screen rather than cropped down from one master. Ask for several at once and you walk away with the store cut, the ad cut, and a promo video for website hero sections in one pass. It looks intentional everywhere it lands.

16:99:161:1Up to 4K
An app promo video exported in 16:9, 9:16, and 1:1 formats up to 4K
Loved by creators

App teams are shipping promo videos with Pexo

I described one flow and 40 minutes later we had a store cut that explained the app better than our feature list ever did.

Callum Reyes, Product marketer
Callum Reyes
Product marketer

We shipped the store preview and three vertical cuts from one project and our install rate moved in the first week.

Tessa Lombardi, App growth manager
Tessa Lombardi
App growth manager

No editor and no agency. Pexo turned 6 screenshots into a promo that finally makes the product make sense.

Weston Cole, Startup founder
Weston Cole
Startup founder
App video formats

Promote your app on every channel

Related promo, launch, and product promo video formats you can spin up from the same prompt.

App promo video questions

What is an app promo video?+

An app promo video is a short video that shows an app's real screens and key flows and ends on one install action. Most run 15 to 30 seconds, sit on an App Store or Play Store listing and in social feeds, and are cut at 9:16 for mobile. The job is to move a viewer from curious to downloaded.

How long should a promo video be?+

Fifteen to thirty seconds for most apps. Pexo renders anywhere from 5 to 120 seconds, so a short promo video for TikTok and a longer store preview come out of the same project. App Store previews cap at 30 seconds, and feeds judge you on the first 3, so open on the payoff instead of a logo.

Do I need my app screens or a screen recording?+

No. Drop in a few screenshots and Pexo builds around them with image to video, or describe the flow and it generates clean screens that match your product. Either path exports up to 4K in 16:9, 9:16, and 1:1, so one app promo video covers your listing, your ads, and your feeds.

What is the best AI tool for an app promo video?+

Pexo. It runs Seedance 2.5, Kling AI 3.0, MiniMax H3, and Happy Horse 1.0 behind one prompt box and picks the model that fits each shot, then scripts, narrates, captions, and cuts the promo. The app promo video generator returns 16:9, 9:16, and 1:1 up to 4K from a single project, so nothing gets re-edited per placement.

How is this different from an app launch video?+

Timing. An app promo video sells the product any week of the year, while an app launch video is built around a release date and a launch moment. Use this page for evergreen store and ad creative, and the promo video page when the subject is not an app at all.

How do I write a good prompt for an app promo video?+

Use subject plus action plus camera movement plus setting plus style. Example: a hand holding a phone, thumb opening the task list, slow push in, sunlit desk by a window, clean product film look. Name the flow you want on screen, the one action you want at the end, and the ratio, and Pexo builds the shot list. Start from text to video.

Turn your app into a promo that drives installs

Open the app promo video generator, describe one flow, and take the store cut and the vertical cut in the same pass.

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