Pexo

Turn your update into a Product Announcement Video people actually watch

Describe your update and Pexo builds an AI product announcement video from it. Upload a product photo, pick a model, and our product announcement video maker returns a polished, narrated cut in minutes.

Loved by 10,000+ creators
+ Announce it
Product announcement video created with Pexo AI presenting a new product
What Pexo Does

Everything the product announcement video generator does for you

Text & image to video

A product announcement video maker that starts from one line of text

Type what changed, or drop in a product photo, and Pexo scripts every shot then stitches them into one edited cut. Text to video, image to video and script to video all live in the same project, so a new product announcement video never needs a timeline. You stay in plain language from the first sentence to the export. No keyframes, no editor to open.

Text to videoImage to videoScript to video
Creating a product announcement video from a text prompt and a photo in the Pexo editor
Pexo presenting a new product in a product announcement video
Presenter on screen

Put a real presenter in your AI product announcement video

Pexo can front the news with an AI avatar that speaks your script with matched lip sync, or clone a founder voice so the narration sounds like the person your audience already follows. Prefer product shots only? Skip the presenter and let the narration carry it. Either way the delivery stays direct instead of reading like a memo.

AI avatarLip syncVoice clone
Lead with the news

Say what is new in the first five seconds

Pexo front-loads the actual news in your product announcement video so viewers know what changed before they scroll away, then backs it with the why. Ask for a short promo video cutdown of the same script and you get a fifteen second version for social alongside the full announcement. No slow intro, no burying the update.

News firstClear updateFast
A product announcement video leading with the headline news
A product announcement video ending with a share prompt
Built to travel

Built to be shared, not just watched

Pexo shapes the cut around the moment worth forwarding and closes on one action, which is what feeds reward with reach. The same brief also gives you a product promo video for the pricing page and a small business promo video for local channels, all from one script. One announcement that helps carry its own distribution.

ShareableClear CTAReach
Platform-ready

One product announcement video, every aspect ratio

Pexo delivers 16:9 for YouTube, 9:16 for TikTok, Reels and any Instagram promo video, and 1:1 for feeds, up to 4K and anywhere from 5 to 120 seconds. Each ratio is generated for that screen rather than cropped down from one master, so nothing important sits outside the frame. Ask for several at once and post the right version everywhere.

16:99:161:1Up to 4K
A product announcement video exported in 16:9, 9:16, and 1:1 formats up to 4K
Loved by creators

Teams announcing with Pexo

Our launch posts used to be plain text. Pexo turned the last update into a narrated announcement with a presenter and engagement more than doubled.

Owen Marsh, Product marketer
Owen Marsh
Product marketer

I described the update in four sentences and Pexo scripted, narrated and edited the whole announcement. What took the team a week took me an afternoon.

Celeste Yun, Comms lead
Celeste Yun
Comms lead

We ship weekly, so we needed to create promo video cutdowns as fast as the releases land. Pexo gives every one a polished clip without pulling anyone off the roadmap.

Diego Salas, Growth manager
Diego Salas
Growth manager
Launch formats

More ways to launch with Pexo

Related launch, teaser and promo formats built from the same prompt. Use them to make a promo video for the campaign, a demo product video for the docs, or a promo video for website pages that need more than a screenshot.

Product announcement video questions

What is a product announcement video?+

A product announcement video is a short video that tells your audience what you shipped, what changed and why it matters. It usually runs 15 to 60 seconds, opens on the headline news, shows the product in use and closes on one clear action. Pexo builds one from a written update in minutes.

How long should a product announcement video be?+

Short. Most land between 15 and 45 seconds, and Pexo generates anywhere from 5 to 120 seconds in 16:9, 9:16 or 1:1 up to 4K. Keep the full version under a minute for YouTube and email, then export a 15 second cutdown for feeds where attention drops fastest.

Do I need a camera crew or a presenter to make one?+

No. Pexo generates every shot with models such as Seedance 2.5, Kling AI 3.0 and MiniMax H3, so a product photo and a paragraph are enough. Add an AI avatar with matched lip sync when you want a face delivering the news, or keep it product shots and narration only.

What is the best AI tool for a product announcement video?+

Pexo. It routes each shot to the strongest model available, currently Seedance 2.5, Kling AI 3.0, MiniMax H3 and Happy Horse 1.0, then writes the script, narrates it, scores it and edits the cut. You get 16:9, 9:16 and 1:1 versions up to 4K from the same brief.

How is this different from a product launch video?+

Scope. A product launch video carries a whole launch story, while an announcement is one piece of news delivered fast. A product reveal video holds the product back until the payoff. Pair any of them with a product video demo when buyers want to see the workflow before they sign up.

How do I write a good prompt for a product announcement video?+

Use subject plus action plus camera movement plus setting plus style. Example: a matte black smart speaker rotating slowly, slow dolly in, on a pale studio table, soft daylight, clean minimal product film. Name the one thing that changed, then let our product announcement video generator handle shots, pacing and music.

Announce your product like it matters

Describe it once and Pexo returns the announcement, the social cutdowns and the event promo video for launch week.

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