Ethan Bland

Meet Bland, Head of Tool Reviews at Pexo, with 12+ years of experience testing and ranking creative software for a living. He has put well over 150 AI and creative tools through the same real-world brief before deciding which ones earn a spot, building a reputation for roundups that judge a tool on what it actually delivers rather than how loudly it markets. At Pexo, he leads the best-of guides and refreshes the rankings the moment a better option appears.